The Nationwide Hockey League struck advertising gold when it held its 1st Wintertime Classic in 2008. The yearly outside game performed on New Year’s Day has become the must-watch celebration of the time, earning praise from equally die-challenging and relaxed hockey enthusiasts alike.
This year, the NHL and NBC, the television broadcaster for the sport, are taking an added step to promote the recreation. The two not too long ago announced a partnership to combine the game’s broadcast with a social media marketing campaign, in a shift that could advantage the two companies.
“We are operating the social and broadcast integration to examination the efficiency and take a look at the data,” Michael DiLorenzo, senior director of social media advertising and strategy at the NHL. “It must grow our Facebook Fan foundation, simply because individuals need to ‘like’ the website page to engage in. It also will create a window into the celebration for individuals who may not be in entrance of the tv.”
콕티비 is to get even a lot more enthusiasts tuned in and engaged with the game, according to the social media consulting agency that is running the marketing campaign.
A number of “look at and get” contests will be featured prominently on both NBC and the NHL’s Facebook and Twitter internet pages. Contestants that are followers of possibly on Facebook or Twitter followers will have a chance to get possibly a Honda CR-Z car, or trips for 4 to the two Universal Orlando Studios and the forthcoming 2011 NHL All-Star Recreation.
Both the NHL and NBC are not new to such social media strategies, but this is the first time they have collaborated on one.
Beginning December 23, NBC will begin having picture submissions from supporters of its Fb webpage. A number of of the pictures will be chosen to air throughout the game. The network will also encourage the social media marketing campaign throughout the working day leading up to the recreation, this kind of as during the Rose Bowl higher education football recreation.
The NHL has prepared its 1st promotional Tweet for December 31. For the duration of the game, the NHL may ask followers to retweet messages and the initial to reply will get a prize.
This yr will be the fourth installment of the Winter season Traditional. The Washington Capitals will get on the Pittsburgh Penguins at Heinz Area, generally the house of the National Soccer League’s Pittsburgh Steelers. Other Wintertime Vintage locations have incorporated Ralph Wilson Stadium in Orchard Park, New York, Wrigley Discipline in Chicago and Fenway Park in Boston.